Ethereum treasury and staking company BitMine (NYSE: BMNR) announced Thursday a $200 million equity investment in Beast Industries – the media company of famed YouTuber MrBeast – alongside an updated corporate strategy to acquire 5% of the Ethereum network supply.
BitMine will become the largest strategic corporate investor in Beast Industries through this transaction, the company said. The deal is expected to close on or around January 19.
BitMine Chairman Tom Lee cited Beast Industries’ reach with Millennials, GenZ and GenAlpha as a key driver for the partnership. “Beast Industries is the largest and most innovative creator based platform in the world and our corporate and personal values are strongly aligned,” he stated.
Beast Industries is led by content creator MrBeast, whose channel reaches approximately 1.4 billion unique viewers, according to BitMine. The presentation indicated the brand generates 535 million monthly unique views, a figure the firm equates to 24 Super Bowls annually.
BitMine also detailed its “Alchemy of 5%” initiative, which targets the accumulation of 5% of the total Ethereum supply. The firm holds 4,167,768 ETH as of January 11, 2026, representing 70% of its immediate goal. In its annual shareholder presentation, BitMine highlighted that its treasury has grown from $272 million to approximately $13.8 billion over the past year.
The company plans to launch the Made in America Validator Network, or MAVAN, in early 2026 to stake its Ethereum holdings. Management projects annual pre-tax income from staking and cash yield will range between $35 million and $40 million.
At the time of publication, BitMine’s stock is down 2.44% since market open.
Header image by Fidias via Wikimedia Commons
