Strategy acquires $1.2 billion in bitcoin, increases treasury to 687,410 BTC

Jan 12, 2026
By Edwin Ziheng Wang

Strategy (NASDAQ: MSTR) purchased 13,627 bitcoins for approximately $1.25 billion in cash between January 5 and January 11, 2026. 

Strategy paid an average price of approximately $91,519 per bitcoin inclusive of fees and expenses. This acquisition brings the company’s total bitcoin holdings to 687,410 as of January 11, 2026. 

The cumulative holdings were acquired for a total aggregate purchase price of roughly $51.80 billion. The average purchase price per bitcoin for the total holding stands at approximately $75,353.

Strategy sold mostly common stock to fund the new bitcoin buy. Strategy sold 6,827,695 shares of MSTR during the reported period. These sales resulted in net proceeds of approximately $1.13 billion.

Strategy also sold 1,192,262 shares of its Stretch Preferred Stock (NASDAQ: STRC). These transactions generated net proceeds of $119.1 million.

This acquisition follows a similar purchase reported on January 5. Strategy acquired approximately $116 million worth of bitcoin at that time. On January 7, Strategy maintained its index position after MSCI announced it would not exclude bitcoin treasury companies from its global indices. The index provider noted it may revisit the classification question in the future.

Header image by Gage Skidmore.

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